Many brands save on managing their social media pages by posting the same content. More advanced ones change the format to make it more organic for each social network. The most far-sighted ones reduce the number of platforms used, but scrupulously format and change the content according to the requirements and users’ expectations from various social networks.
Of course, it is important to reach your target audience as much as possible, so you have to manage platforms in different social networks. At the same time, you should not forget that the same people may present simultaneously in several ones. In this case, adaptation becomes just a necessity.
The same people consume different content types depending on the platform and its goals. In this regard, there is nothing left but to adapt the content for each one separately.
One of the stages of content adaptation is to adjust it to the rules of the social network (captions volume, format, number and resolution of images, presence and characteristics of video, presence of polls and additional options). This is a technical point that even with different editing applications is time-consuming. If it is still clear with the photo, then many users have difficulties with the video posting, because each social network has its own requirements. Therefore, unknowingly, you can lose the quality of the post, and therefore some of the future customers.
Pixiko online video editor offers a set of tools that allows you to edit video and format it for different social networks in a few clicks. The formatting process is fully automated. You just need to choose a social network and a post type. First of all, this function allows you to change the dimensions of the video and its extension which in fact immediately solves a huge problem for social media managers and speeds up their work.
Here’s the video dimensions you may need:
Facebook supports several formats:
16:9, 1:1 (gallery), 4:5, 2:3 and 9:16;
4:5, 2:3, and 9:16 - have been driving to better engagement since people started using mobile apps.
Recommended resolutions: 1080x1920 or 1920x1080 pixels
Instagram supports aspect ratios: 1:1 (square), 4: 5 (vertical), 1.9:1 (1080 x 566), or 16:9 (landscape)
Stories need 9:16
Recommended Resolution: 1920x1080 or 1080x1350 (for vertical posts)
Supports any aspect ratio from 1:2:39 to 39:2:1
Recommended Resolution: Landscape = 1280x720, Portrait 640x640
TikTok
Aspect ratio: 9:16;
Recommended Resolution: 1080x1920;
file type: .mov или .mp4.
